SEO Community Divided over Failed PageRank Sculpting Idea

PageRank sculpting — have you ever heard of it? This is one of the worst ideas to come out of the search engine optimization community in years. Debunked by many leading experts in the field, PageRank sculpting nonetheless gained in popularity over the past few years because enough SEOs who don’t understand how to analyze search results kept repeating false claims that PageRank sculpting was working for them. When challenged by other SEOs to prove their claims, the PageRank sculptors were unable to do so.

And when Google itself finally told the SEO community to stop sculpting PageRank in the middle of 2009 many SEOs simply chose to ignore the search engine. Google admitted it had changed the way it handles link value as far back as 2007 because PageRank sculpting was hurting Websites. And yet the PageRank sculptors never realized that their cheap linking tricks weren’t having any effect on the search results. Some of the arguments against PageRank sculpting made very cogent points but even these voices of reason have been ignored.

What we can say with complete certainty is that Google employees have been advising people NOT to try to use PageRank sculpting as far back as 2007. Despite the hints from Googlers that PageRank sculpting might not be good for Websites, SEOs who should have known better continued to abuse this bad practice. PageRank sculpting was in reality only covering up bad Website design with even worse Website design. Not one of the advocates of PageRank has ever been able to show that any Website has benefitted from PageRank sculpting.

Some very bad attempts to prove that PageRank sculpting works have been widely criticized and debunked. Nonetheless the PageRank sculptors have persevered. There is no knowing how much money they have cost their clients in lost search rankings and visibility. You can be sure that anyone who is still practicing PageRank sculpting today is not a very good SEO. If they are going to ignore even Google and try to improve search results by blocking crawlers from finding certain pages on sites, they deserve to lose the rankings they have worked so hard for.

Although less radical methods for sculpting PageRank are now being promoted the would-be sculptors still have no way of measuring real PageRank so they don’t know if or when or how their changes take effect. These people are shooting in the dark, practicing very untrustworthy search engine optimization. The best SEOs in the field advise people to NOT try to sculpt PageRank. It is a false idea that cannot work.

Using SEO Theory Improves Your Web Marketing

The search engine optimization industry has grown by leaps and bounds. According to some estimates, organic SEO will generate more than $1 billion in revenues for 2009 despite the recession. Search engine marketing, the management of pay-per-click advertising campaigns on search engine networks, will generate in excess of $12 billion in revenues for 2009. Together these two search engine management practices help define what users see in commercial Web search results. For the most part practitioners advocate following search engine guidelines and promoting the right content for each query.

In a way search engine marketers are helping search engines do their jobs better. There have been occasional conflicts between search engine optimization specialists and search engineers but usually only over the means, not the ends both sides want to achieve. In what is called the Searchable Web Ecosystem, Publishers and Indexers (search engines) both have the same high goal: to serve the right content to Searchers through search tools. Some search marketers naturally don’t want to play by the rules but most of them do because they are in the field for the long haul.

To better understand how the Searchable Web Ecosystem works you should study SEO Theory, a branch of marketing science that studies the interactions of search engines with Web communities. SEO Theory has established that there are many steps and processes which must come together in a successful Web marketing campaign. One cannot simply grab keywords at random and start building links. You have to grasp fundamental principles of Web site management and construction.

That’s the neat thing about SEO theory. It shows you why you need to link out to other sites and not just ask other sites to link to you. Some people speak of SEO as an art in their paint-by-numbers SEO books but they miss the whole point completely. There is real science behind search engine optimization. To just build a few links you don’t need to understand the science, but if you want to know why your linking doesn’t work, the science will tell you.

When many high profile SEOs told people to use “rel=’nofollow’” to sculpt PageRank people who follow SEO Theory knew that this was a short-sighted process that only hid bad SEO. When Google announced that it had secretly changed the way it handles “nofollow” on links more than a year previously, the PageRank sculptors who claimed their tests showed the technique worked had to admit they were wrong … again.

Article Directory In Australia

One of the most significant aspects of any online business is how do I come through in the serps. How do I make my site to rank comfortably in Google?

One of the most crucial aspects in doing substantially better in the search engines (assuming the basics like excellent content are taken care of) is bringing links to your site. You can generate this a number of ways, some looked at positively by the search engines and some not so positively.

One of the honest methods, that the search engines think is tolerable is link building with articles.

Basically this calls for writing a authentic article, rather around something from your target market, and then posting it to a free article directory.

You really shouldn’t underrate the crucial nature of link building. If there is one indicator that takes precedence to the search engines, on the whole, it is links. Fine, there are tonnes of other signals, like the domain name, but you are misguided if you believe you are going to be listed well, and easily heard, if you do not stimulate any links.

Building links with articles is easy. It is something the search engines say is okay. And, it adds value to the web, by providing valuable content that might be interesting or useful to users. The real question is what are you waiting for?

Improve Your Ranking with SEO

Want to know how you can improve your search rank in various search engines? Basically, you need more than skills. You need talent, perseverance, motivation and conviction. Search engine optimisation Melbourne is surely a proven way to rank better in search engines but you need to know more than being able to create relevant web content to gain many links leading to your site.

A few years back, web pages are designed for search engine purposes. Web designers and writers make it a point to dump in keywords and HTML code that will allow search engines to locate the web site. But these days, writing web content does not focus on search engine purposes anymore. It has been observed that writing for readers basically gives more chances of being clicked through than just writing basic web content matching the web site. Although this is a fact, it is still important to integrate algorithmic elements into the web content or articles.

But the reality with search engine optimisation is, you need to get links before the stuff works for you. In link building, there is also a need to provide relevant content, even if they are just links. Keyword-rich content proves to be effective when dealing with SEO through content building.